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Performance MarketingB2B SaaSAustin, USOngoing, live in 5 days
Pipeline up 2.4x at a flat budget.
Rebuilt their Google and LinkedIn accounts around an ICP scoring model. Killed 60% of keywords, doubled down on intent.
2.4x
Pipeline
−41%
CPL
+18%
SQL → Won
Client
Altitude Analytics
Year
2024
The problem
Spend was diffused across 400+ keywords. SQLs were inconsistent. Sales blamed marketing; marketing blamed tracking.
Our approach
- 01ICP + offer audit in week 1
- 02Account rebuild with 3 tightly-themed campaigns
- 03Server-side conversions tied to SQL stage in HubSpot
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