/ case studies

Receipts, not slides.

A selection of recent engagements across CRM, tracking, AI voice, WhatsApp, performance marketing and custom tools.

/ 01 · Daily Automation ToolsBengaluru, IN · 2025

Hyrox event ops cut from 4 days to 6 hours.

Replaced a tangle of WhatsApp groups and Google Sheets with a single Hyrox management app for heats, judges, and live timing.

−87%
Ops time / event
−64%
Judge no-shows
72
Athlete NPS
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/ 02 · Zoho CRM SetupMumbai, IN · 2025

From inbox-as-CRM to a 14-stage matter pipeline.

Designed a Zoho CRM around their matter lifecycle, migrated 6 years of contacts, and trained 22 lawyers in a single afternoon.

100%
Pipeline visibility
−71%
Avg follow-up time
8 days
Go-live
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/ 03 · Conversion TrackingLondon, UK · 2024

Recovered 38% of attributed revenue after iOS 17.

Rebuilt the tracking stack on a server-side GTM container with Meta CAPI, Google EC, and TikTok Events API. Deduplicated end-to-end.

8.7 / 10
Match quality (Meta)
+38%
Attributed revenue
Restored
ROAS confidence
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/ 04 · WhatsApp AutomationDubai, UAE · 2025

62% of orders now start on WhatsApp.

Set up WABA, designed a catalog + reorder flow, and integrated with Zoho CRM and Shopify for order status updates.

+44%
Repeat order rate
< 30s
Reply time
4.8 / 5
CSAT
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/ 05 · Performance MarketingAustin, US · 2024

Pipeline up 2.4x at a flat budget.

Rebuilt their Google and LinkedIn accounts around an ICP scoring model. Killed 60% of keywords, doubled down on intent.

2.4x
Pipeline
−41%
CPL
+18%
SQL → Won
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/ 06 · AI Voice Call BotsSydney, AU · 2025

AI agent recovered 1,180 dormant patients in 60 days.

Designed an outbound AI voice agent that re-engages patients overdue for cleanings, books directly into Cliniko, and respects opt-outs.

1,180
Bookings recovered
AUD 3.20
Cost / booking
900+
Calls / day
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