A selection of recent engagements across CRM, tracking, AI voice, WhatsApp, performance marketing and custom tools.
Replaced a tangle of WhatsApp groups and Google Sheets with a single Hyrox management app for heats, judges, and live timing.
Designed a Zoho CRM around their matter lifecycle, migrated 6 years of contacts, and trained 22 lawyers in a single afternoon.
Rebuilt the tracking stack on a server-side GTM container with Meta CAPI, Google EC, and TikTok Events API. Deduplicated end-to-end.
Set up WABA, designed a catalog + reorder flow, and integrated with Zoho CRM and Shopify for order status updates.
Rebuilt their Google and LinkedIn accounts around an ICP scoring model. Killed 60% of keywords, doubled down on intent.
Designed an outbound AI voice agent that re-engages patients overdue for cleanings, books directly into Cliniko, and respects opt-outs.