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Conversion TrackingD2C ApparelLondon, UK6 days
Recovered 38% of attributed revenue after iOS 17.
Rebuilt the tracking stack on a server-side GTM container with Meta CAPI, Google EC, and TikTok Events API. Deduplicated end-to-end.
8.7 / 10
Match quality (Meta)
+38%
Attributed revenue
Restored
ROAS confidence
Client
Northwave Apparel
Year
2024
The problem
Reported ROAS had collapsed since iOS 17. Meta showed 1.4x; Shopify showed 3.1x. Buying decisions were guesswork.
Our approach
- 01Event audit + tracking spec across 19 events
- 02Server container on a subdomain with consent gating
- 03Parallel CAPI + pixel with dedupe IDs
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